For every small business that is committed to begin using the social media technologies like Facebook, Twitter, LinkedIn or Pinterest, it is important to consider the role of your website in the marketing mix. Your website is uniquely yours and it should be the foundation and ultimate landing page of all the social tools! There are some definite advantages to making sure your website is a priority in your overall marketing plan:
- Social Tools will Drive People to Your Comprehensive Website
Information on your social networks is relationship driven and based on what is a priority at the time; therefore, a lot of social networks push information to a lower priority based on chronology; and yet, this information is still relevant and useful if it can be cataloged and stored easily. This is where the website is valuable as a place where all information regarding that business can be easily found. The website should be the complete identity cataloged by topic not necessarily time frame.
2. Driving Consumers to Your Websites Helps Track Analytics
When you drive traffic to your website you capture useful web analytics about your future and existing customers. Analytics can show you what is working and what is not about your website. With a social media page you have weaker analytics in comparison. The better analytics the better you can deliver the type of information the customer is trying to find.
3. Websites Can Also Drive People to Your Social Networks
As a way of helping your consumers obtain the information they are looking for, you can build connections from your website to your social tools like Facebook, Twitter, Pinterest, etc. where they can obtain the specialty links, articles, pictures, videos etc. for which they are searching and for which the social networks work well. Pushing your consumers and information to your social networks also enables easier sharing of this information between consumers helping to leverage all of the relationships of friends that the social networks bring to the table.
So…if you don’t have that website yet. We recommend that you begin pursuing this important foundational tool. One to Many Computer & Training Solutions teaches classes that can help you create this website yourself enabling you to grow with your company.